BBA in Marketing
Bachelor of Business Administration - BBA
Marketing Major
The Marketing major at the Lebanese Canadian University – LCU equips students with the knowledge and skills needed to understand consumer behavior, develop effective marketing strategies, and manage brand communication in a competitive global marketplace. The program blends theory with real-world applications, emphasizing creativity, digital marketing, market research, and strategic decision-making. Graduates are prepared to pursue successful careers in advertising, brand management, public relations, and digital marketing across various industries.
General University Requirements (21 Credits)
| # | Code | Course Title | Credits | Prerequisites |
|---|---|---|---|---|
| 1 | COM 200 | Communication Techniques | 3 | |
| 2 | INF 200 | Introduction to Computer | 3 | |
| 3 | ENG 205 | Mastering of English Language | 3 | |
| 4 | ENT 300 | Entrepreneurship | 3 | |
| 5 | LAW 210 | Lebanese Labor Law | 3 | |
| 6 | MKT 210 | Introduction to Marketing | 3 | |
| 7 | MGT 210 | Introduction to Management | 3 | |
Common Core Requirements (42 Credits)
| # | Code | Course title | Credits | Prerequesites |
|---|---|---|---|---|
| 1 | ECO 210 | Microeconomics | 3 | |
| 2 | ECO 220 | Macroeconomics | 3 | |
| 3 | ACC 210 | Accounting I | 3 | |
| 4 | ACC 220 | Accounting II | 3 | ACC 210 |
| 5 | FIN 300 | Managerial Finance | 3 | ACC 220 |
| 6 | BUS 400 | Business Law | 3 | |
| 7 | BUS 310 | E-Business | 3 | |
| 8 | INF 315 | Management Information Systems | 3 | INF 200 |
| 9 | MAT 305 | Business Math | 3 | |
| 10 | STA 310 | Business Statistics | 3 | |
| 11 | BUS 405 | Business Ethics | 3 | MGT 210 |
| 12 | HRM 310 | Human Resource Management | 3 | MGT 210 |
| 13 | ENG 300 | Business English | 3 | ENG 205 |
| 14 | MET 400 | Research Methods | 3 | STA 310 |
Major Requirements (30 Credits)
| # | Code | Course Title | Credits | Prerequesites |
|---|---|---|---|---|
| 1 | MKT 310 | Fundamentals of Advertising and Promotion | 3 | MKT 210 |
| 2 | MKT 320 | Sales Management | 3 | MKT 210 - ECO 220 |
| 3 | MKT 325 | Global Marketing | 3 | MKT 210 - MGT 210 |
| 4 | MKT 410 | E-Marketing | 3 | MKT 210 - BUS 310 |
| 5 | MKT 415 | Public Relation & Corporate Advertising Management | 3 | MKT 210 |
| 6 | MKT 420 | Consumer Behavior | 3 | MGT 210 |
| 7 | MKT 425 | Distribution channels | 3 | MKT 210 |
| 8 | MKT 435 | Marketing Strategies & Policies | 3 | MKT 210 |
| 9 | MKT 445 | Marketing Senior Project | 3 | MKT 210 |
| 10 | MKT 444 | Marketing Internship | 3 | MET 400 |
Major Electives (9 Credits)
| # | Code | Course Title | Credits | Prerequesites |
|---|---|---|---|---|
| 1 | MGT 401 | Total Quality Management | 3 | MKT 210 |
| 2 | FIN 402 | Financial Modeling | 3 | FIN 300 |
| 3 | MKT 403 | Social Media Marketing | 3 | MKT 210 |
| 4 | MGT 405 | Project Management | 3 | MGT 210 |
| 5 | ACC 320 | Financial Planning and Budgeting | 3 | FIN 300 |
| 6 | IBM 310 | Geostrategic Analysis of the International Environment | 3 | MGT 210 ECO 220 |
| 7 | ECO 320 | International Economic Theories | 3 | ECO 210 ECO 220 |
| 8 | INF 325 | Database Management Systems | 3 | INF 315 |
| 9 | HTM 425 | Ecotourism | 3 | HTM 310 |
| 10 | HRM 415 | Staff Training and Development and Remuneration Policies | 3 | HRM 310 |